Are your blogs not converting as well as they could? Maybe you feel as though your users are leaving without reading your blog all the way through. Either way, if you want to make a change here, then there are a few things that you can do to try and turn things around.
Know your Audience
Before you even start writing, it is vital that you understand who your audience is. You need to know what they are looking for and you also need to stop guessing. Base all of your decisions on data by doing your research and also make sure that you know who your audience is too, There are tons of free tools out there that you can use and you would be surprised at how helpful they can be to your blog. If you are looking into eCommerce web development then you’ll need to do this for the customers who you plan on selling to as well.
Write Compelling Headlines
If you do not have a compelling headline, there is a high chance that your blog won’t be read and it won’t be shared either. Your audience will always judge a book by its cover, meaning that they will judge your blog post by its title. If you want to help yourself here then it is entirely possible for you to run your headline through an analyser so that you can find the emotional marketing value of your headline and so that you can also get tips on how to improve your headline too.
Formatting is incredibly important for blog posts. There is absolutely nothing worse than having a post that is one huge paragraph. Most of the time, someone will skim through your content before they make the decision to read it. If you want to help yourself here, then you need to make the effort to try and use subheadings and to also make it easier on your user’s eyes too.
As mentioned above, people will usually skim through your posts before they make the decision to read it. This means that you will want to highlight the best information if you can. One way for you to do this would be for you to add some bullet points. Bullet points are ideal because they are very easy to skim through and they express clear benefits. Your bullets are like mini headlines so take this into account if you can.
Images are crucial when it comes to your blog posts. You have to make sure that you add plenty of them to every single thing that you write. Blog posts need to be visually appealing because if they aren’t then this will really work against you and this is the last thing that you need. If you want to help yourself here, then you need to try and source royalty-free images where you can. If you do this then you will be able to really spice up your posts and this can work in your favour.