Tradeshows can be a great way to earn a little extra money for your business, and they are also a fantastic way to raise awareness of your business as they help you to network with like-minded people. Tradeshows are well advertised by the venue that holds them and they involve loads of exhibits, each for a different business, which allows them to showcase their products. If you think this sounds like a great idea take a look below at how to take part.
There are lots of different trade shows for different industries, so make sure you attend whichever will give you the best access to the target audience for your products. Try to aim for the tradeshows that tend to be the busiest too as these are likely to be the most profitable for you.
To make the most of the opportunity make sure that you plan the logistical aspects of the day beforehand. Think about what you need to take with you and how you’re going to transport it. If you’re going to hire a van for example, go ahead and compare insurance for vans beforehand. Make sure you are very familiar with the route you’re going to take to get there, and the entrance you will need to use once you’re there. For large venues this is even more important as they can have a complex layout. Make sure you leave plenty of time in case of traffic, and because it will probably take you longer than you expect to set up your trade show exhibit.
Another great way to make the most of your time at the event is to plan the layout of your exhibit beforehand so that you can be ready to go as soon as soon as the guests start to arrive. Think about how your products should be displayed, how many surfaces you’ll need, and the areas that will be available for any customers to access.
Try to set yourself some goals such as how many products you want to have sold by the end of the day, or how many new contacts you’d like to make. Think about how you’re going to approach the situation; will you venture out of your exhibit to encourage people to come and view your stall, or will you try to make it as visually appealing as possible to lure people in? Could you use some one day only deals to make the most of all the potential customers?
Trade shows can be a brilliant way to network and find new customers, but only if you approach it in a sensible way. Preparation is key; make sure you plan your route, hire transport, and scout out the venue beforehand so that you don’t waste any valuable time. Plan out the layout of your exhibition to make sure you’re making the most of the space and think about how you’re going to approach the opportunity in order to make the most of the potential customers and clients. For more ideas on how to make a little extra on the side, take a look at becauseimcheap.com.