When running a business, the more data we have available, the better. This data can come from all directions, from how well our competition is doing, to how well a proposed product is being taken in your focus groups.
Of course, this data is not the be-all and end-all of the process. What matters is how you identify, read and utilize the data going forward. This is why an AI platform from People Ai can be so important, as they help you leverage essential understanding from the complex range of considerations that go into running and maintaining a firm.
The power of accruing business insight, however, also comes when we take a keen eye towards collecting it, and making sure that our biases are not pushing us in a given direction. It’s very easy to think that your taster samples that are being given out are overwhelmingly successful for instance, but might it be that shoppers are just happy to enjoy a freebie at that particular point of time?
In this post, we’ll discuss a few means of accruing worthwhile business insight, and how you might use it from then on:
Run Prize-Oriented Surveys
Running surveys regarding the recent client or customer experience can be an invaluable source of information, but it’s important to note that the more information you get, the better. That said, unless your audience has had a notable experience either for the better or the worse, it’s rare that they’ll take ten or even twenty minutes out of their day to answer those questions. Unless, of course, you run an excellent prize pool, such as offering free products for a year. This increasing engagement, and the insight you can yield.
Chart Online Discourse
Online discourse surrounding your brand, be that how you’re spoken of on Twitter, what YouTube reviews are uploaded talking about your product or service, or what Google Reviews you’re receiving can make a major difference in understanding how you’re being perceived by the greater market at larger. A proactive effort towards responding with courtesy, and using that information to guide your future action (even if that means just becoming a little more presentable) can make a tremendous difference going forward.
Test Potential Courses Of Action
Running tests is an essential element of understanding if a service or product is going to be received capably ahead of time. You may offer an ‘insider’ service to your most loyal customers, perhaps as beta updates to software you release, a new product you’re hoping to offer in the future, or additions to a service you run. Bringing in trusted individuals who you can have enroll to give feedback can be an invaluable source of insight, and may even help you avoid making larger mistakes during the public release. This may delay your unveiled product a little more, but it could help you make larger waves when the day comes.
With this advice, we believe you’ll be able to make the most of the power in accruing business insight.