Blogging can be super fun if you are passionate about the subject but at the same time, it can be frustrating if your analytics are showing that you are not getting any traffic at all. So, what could you be doing wrong? Take a look below to find out more.
You’ve Just Started Out
It’s so important for you to be patient. You’re not going to have thousands of people turning up to read your blog one day after you publish something. Blogging is a journey and you will need to take a lot of steps if you want to really make the most out of it. So don’t expect to see results overnight and also make sure that you take your time when crafting new content.
You’re Not Writing from Personal Experience
People will see right through your blog if you choose not to write from personal experience. You need to write about your own personal views instead of the views of someone else because if you don’t then you may find that you end up not being transparent enough. If you have ever been involved with a personal accident claim, then talk about how you hired a personal injury lawyer and how you navigated the process. This will really help you to reach out to your target audience and it ultimately means that you are providing relevant and interesting information.
Your Headlines Suck
If you write a headline that doesn’t meet the basic principles of writing then you may not be hooking your readers as much as you’d like. This is especially the case if you end up posting a lot on social media. One way for you to get around this would be for you to study your competition and for you to also look into what makes a great headline. When you do, you will soon see that your engagement improves and that you come out on top overall.
You’re Not Posting Enough
Do you write an article whenever you’re in the mood? Are you making the effort to post at least once per week? If you’re not, then you could be compromising your own success. If you want to avoid this then you need to try and post at least once every few days. If you do, then you will increase your chances of building a loyal customer base.
You’re Not Investing in SEO
Google will happily send some readers your way if your blog is optimised for search engines. If you want to help yourself then you need to try and invest in SEO as much as you can. You can do this by writing great meta data or even by adding alt tags to your images. If you want to really take the SERPs by storm though, you need to try and hire a good marketing team. If you do this then you may be able to get ahead, and you may even find that you get way more publicity as a result.
