Taking payments online is quick and easy for businesses and their customers, but it’s not without its risks. People are more aware than ever of potential online dangers, so they are cautious about putting their card details into a site that they don’t know.
Businesses need to take steps to improve security when taking online payments so they can put customer’s minds at ease and avoid any security breaches. If your customers fall victim to fraud, this can lead to a lot of bad PR for you, so it’s crucial that you avoid this situation. These are some of the most effective ways to improve security when taking online payments.
When taking online payments, you need to use a payment platform, so you are reliant on a third-party to manage your security, to some extent. So, choosing the right payment solutions provider is key. Do some research and find one that offers lots of ways to accept payments and has a strong focus on security. Working with a reliable provider will help you manage security and give you a more streamlined payment platform, so the overall customer experience is improved.
Many applications and websites are offering two-factor authentication because it is one of the best ways to boost security. When logging into a website, you put your normal details in and then you will be sent a code via text or through an app. Only by entering the code will you be able to login, so even if somebody manages to steal your details, they can’t access your account. This is one of the best ways to ensure that your customer’s details are safe and secure when they are making a payment through your site.
Some companies use a customer verification system before allowing people to make payments with them. This is usually used where larger payments are involved and it helps to make sure that the customer is who they say they are and they are using their own card to pay with. In most cases, the site will require people to send a photo of their driving license or passport as proof of identity before the purchase can go through. Just be aware that this can put some people off because it seems like a lot of effort. On the other hand, most people will enjoy the added level of security.
By educating your customers about online security, you can help them stay safe when shopping with you and elsewhere online. Use your email list to send out informational messages about avoiding online scams. You should also let customers know how you will communicate with them. People often get caught out by phishing emails and hand over their details to scammers, so make it clear that you will never ask them to share their details outside of your secure payment platform.
These simple steps will help you maintain security when taking online payments, so your customers don’t need to worry about their money.