10 Things You Should Check When Shopping for Beauty Products Online

In today’s age of modernity, there’s an increase in online shopping for beauty products. Appearance in the current era is of utmost importance, but achieving this naturally has proven to be easier said than done. In the previous days, beauty products were primarily reserved for women, but now, even men are using cosmetics. However, in trying to save money while purchasing products online, many people buy cosmetics that cost their health. If you’re struggling with acne, dry skin, or simply want to find beauty products, here are things you should check when shopping online.

Brand trustworthiness

Online, there are thousands of stores selling beauty products, some of which are legitimate, while others are there to scam consumers of their hard-earned money. With this in mind, it’s essential to avoid brands that seem too good to be true.

You know a legitimate brand by comparing its prices to others and finding them almost the same, availability of a physical location, a working phone number, reviews from real people, and secure payment methods. Brands, such as The Ordinary, are also considered legitimate because they have made a name for themselves after being in the industry for a long time and selling a variety of products.

Reviews and ratings

Reading product reviews and checking how the item you want to purchase is rated can save you time and money. Reviews and ratings help you find the products you’re looking for from what others say about the product. You can read reviews directly under the product on the website or go further and do an in-depth internet search.

Visit forums, such as YouTube, where real people describe how a particular product works and for which skin type. They also talk about what didn’t work for them; hence you can use that information to narrow your options.

Product skin type

Before buying beauty products online, it’s vital to understand the ins and outs of your skin type. According to dermatologists, different skin types, like the oily, dry, sensitive, and acne-prone, require different products. Purchasing products that aren’t for your skin type can lead to further irritation and sensitivity and trigger a breakout. Consult with your dermatologist first to understand the best ingredients for you and those to avoid.


The safety of the products you purchase should be a primary concern. While you’re buying products to counter a problem you’re experiencing, for example, acne, lack of safety can make it worse or create additional issues. You should therefore ensure that the product you purchase is the best among all of them. Although natural ingredients are more recommended, sometimes it has nothing to do with safety. Ensure that the product you purchase has a seal and is approved by a safety standards board.

Instructions on product use

One of the major problems people face is how to use a particular product, especially if it doesn’t come with instructions. For beauty products, using too much or applying it on sensitive areas can have side effects. Before you make an online purchase, be sure to look out for instructions, especially if it’s a new product for you.


Buying the largest size of a product can save you money, but it is not always the best idea. If you’re purchasing a product that you often use, then, by all means, buy the largest size. However, if it’s your first time using a product, it’s better to buy a small size to make sure it goes well with your skin, and you like it. Otherwise, you may purchase something in excess and end up throwing most of it away or giving it out.


The price of a product may not be a determining factor, but it is a worthy consideration. Bear in mind that not all expensive products are effective for your use, and cheap products may also be too good to be true. The best thing about purchasing products online is the ability to compare products and prices from different stores. Depending on your budget, you can get other products that help you achieve desired results when you do your due diligence before purchasing.

Warranty and expiry dates

Knowing the expiry date of a product while making an online purchase can be challenging, unlike buying physically in a store. However, questions on the expiry date, warranty, and money-back guarantee are some of the things you need to inquire about. If a product gets to you and you realize it’s not what you ordered, or it’s expired, the retailer should provide a means for you to either return it or get your money back.

Brand ethics

More and more consumers like to understand a brand and its ethics before they can make a purchase. If this is important to you, check that the product you wish to purchase has not been tested on animals. Many concerns have been raised over skincare companies that test products on animals; this has been met with a lot of opposition by activist groups as it is unethical. Similarly, you can check for a brand whose mission, vision, and values you identify with when purchasing beauty products online.

Ingredients list

Ingredients lists on beauty products can be long and tiresome to read. However, understanding them can save your skin from harm. Although you may not understand the benefits or dangers of some ingredients, you can paste them online on an ingredient analyzer to determine if it poses risks to your health.

Natural products are generally considered less harmful and better for health-conscious consumers; this is something you might want to look into. However, don’t be fooled by some of the products that claim to be organic or natural. When purchasing a product, have in mind the ingredients that work for your skin type.

With the advancement of technology and interconnectedness, more businesses have moved online. Online products are advertised so well by celebrities and influencers, together with attractive packaging that lures customers to buy. While some of these may be quality, others can cause health hazards. It is up to you to check for brand trustworthiness, ethics, reviews, and ingredients even while practicing frugal shopping.

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