Modern businesses are constantly producing blog posts, website copy, e-books, pillar pages, newsletters, and every conceivable form of content to connect with consumers online. For the most part, this is great for customers. It means that they can gain access to lots of vital information quickly, and, as a result, make more informed purchase decisions. But, at the end of the day, can you trust everything that you read from a company online? And how can you determine whether a business’s claims are true or not? If you’ve asked these questions before, then this blog post is for you. Here are five tips you can use to vet business content:
The sad reality is that you can pretty much say anything you want on the internet –– regardless of its veracity. Some unscrupulous businesses may take advantage of this and post false claims on their site. One way to tell if a business is telling the truth is to cross-reference their content with other sources online. If you can verify what they say elsewhere –– particularly through an objective organization like a newspaper –– then you can probably trust their assertions. If not, then beware interacting with that company any further.
Every writer makes mistakes. This much is inevitable. However, there’s a big difference between the odd honest flub, and a blog post that’s teeming with spelling, grammatical, or stylistic errors. Take anything you read from a site with lots of writing errors with liberal amounts of salt.
Check the Stats
Just because a company is popular, doesn’t necessarily make it trustworthy. Similarly, small businesses may not have a huge blog following, but post awesome content anyway. Still, it’s a good idea to check how often a company posts and how many followers they have before you take their word as oak.
Review Publication Date
Copywriters have created tens of thousands of blog posts over the years that contain accurate, relevant data. Yet, just because a blog post is accurate when it was first posted, it doesn’t mean that the information in it has held up over time. Always check publication date on any blog post. If a piece of content was last updated in 2011, for instance, you may want to look for more current pieces on the subject.
Trust Your Gut
Whether you’re looking for a clinic that offers same day testing services or a new vacuum cleaner, it is possible to find reliable information from businesses online. In the end, trusting your gut will help you avoid potentially shady sites. Remember, if something sounds too good to be true –– it probably is!