After investing in a retail display strategy, you expect it to bring you more customers. Unfortunately, this might not work for several reasons. What differentiates e-commerce from a brick-and-mortar retail is the inability to give customers or prospects physical interaction with products. Using retail displays, brick-and-mortar retail stores draw the attention of prospects to their merchandise. Professional custom retail displays can play a crucial role in driving conversions.
A significant percentage of purchases are influenced by quality window displays. This influence happens before shoppers step into a retail store. So, you can imagine the influence can have if the displays are designed and placed properly inside the retail store.
But, even with the knowledge of the impact of retail displays, some stores overlook their importance. Others don’t implement effective retail display strategies. As such, they don’t get the best results from their use. Here are some of the reasons why your retail display strategy is not bearing any fruit.
Use of Stale Retail Displays
Many retailers don’t update their retail displays regularly. Research has shown that up to 40 percent of consumers prefer brick-and-mortar retail stores when it comes to making weekly purchases. And, whether consumers visit every week or not, it’s important to ensure that they discover a new product with every visit.
As such, it’s important to ensure that your displays do not get stale. Make sure that you have a regular schedule for updating your retail displays.
Disregarding Important Details
The reason your retail display strategy is not bearing any fruit can be your disregard for guidelines or basic standards. This can easily make smaller details go unnoticed when designing your retail displays. Standards are very important.
To revamp your retail display strategy, document new guidelines for your in-store displays. This is particularly important if you have retail stores in different locations. It enables you to make your store is unique and easy for customers to recognize. For instance, you can match hangers or tag symmetry.
Using Uninspired Retail Displays
Among the mistakes that most retailers make is just staying inside their stores. That means they don’t find out what their competitors are doing. They simply stick to routines and do similar displays. This could be the reason your retail display strategy is not bearing any fruit. In some cases, outside inspiration and a fresh look can be all that is required to enhance the performance of in-store retail displays.
To make your retail displays more effective, find out what your competitors are doing. Make this part of your marketing strategy. You can even visit your favorite store just to see how they use their displays. What strikes you about their in-store displays? Such knowledge can help you improve the look and performance of your retail display strategy.
Use of One-Dimensional Displays
One-dimensional displays do not have height and depth. These are important characteristics that make any visual material appealing to the audience. Whether you have an in-store display that features products or simply monochromatic, this mistake can make it boring and dull.
To ensure that your retail display strategy bears fruits, include different visual elements. The major among them should be depth, color, and height. If you sell products of a similar size, place some of them on pedestals. You can also hang the products from the store’s ceiling to serve as examples.
Ensuring that you’ve included all important and unique details in your retail displays is a creative way to make them stand out. However, you should include interactivity in your in-store displays. Displays should be visual. Therefore, you can’t afford to exclude interactivity in your displays. Make sure that consumers and prospects experience the products you’re selling.
Using custom retail displays is a great way to showcase products while including interactive elements that are specific to your store. For instance, you can have the displays personalized to enhance deeper engagements of your customers with your brand or merchandise.
Using Displays that Are Too Distracting
Less is sometimes more. Unfortunately, you can overdo things when it comes to in-store displays. When designing your displays, you can be tempted to include excess information to the extent of making your display cluttered or overwhelming. This happens when team members have conflicting input or lack a clear vision.
To avoid this, come up with a focal point for the displays. For instance, there could be one thing that you want your prospects to see. In that case, make sure that your displays are designed around it. Narrow down the focus of your display and make sure that consumers can easily pick up the major attributes of your displays.
For your retail display strategy to bear fruits, have a goal in mind when designing them. Work with experts to come up with custom retail displays for your store. Also, have your customers or prospects in mind.