When it comes to your website and overall online presence, there is no denying that your landing page plays a critical role. In fact, this is one of your most vital lead generation tools. However, if you look at some examples on the web, you will see that a lot of landing pages are failing to hit the mark because they are so uninspiring, to say the least. With that being said, continue reading to discover some of the most common landing page mistakes you need to avoid.
Poor mobile experience – There is only one place to begin, and this is with the experience that your landing page provides on a mobile device. There is no excuse for not having a fully responsive website or blog in 2018. More and more people are using their smartphones to access the Internet than ever before, and you need to cater to this.
Poor load speed – If your landing page is slow to load, it is likely the user will simply hit the back button and look elsewhere. There are a number of different ways you can avoid this landing page mistake. This includes the following: minimising page redirects, image optimisation, minimise server request, regular speed tests, use web caching, signing up to a content delivery network (CDN), minify your website files, keep your web code clean, and using a fast hosting provider.
Adding friction – The final mistake that a lot of people make when it comes to landing pages is adding friction. This is something you can achieve by using a good website builder like https://unbounce.com/integrations/wordpress/. The key is to make sure your landing page is free of distractions so that there is nothing that gets in the way of your message and the audience it is intended for. You also need to ensure there are no barriers when it comes to your users and the actions they need to take in order to convert.
As you can see, there are a number of different landing page mistakes that a lot of businesses make today. If you can stay away from all of these mistakes, you can ensure you are on the right track and you will give yourself the best chance of generating as many leads as possible.