Instagram is often overlooked by people when they’re marketing on social media but that’s a real shame because it’s a great platform. It’s true that the bulk of it is about sharing photos and creating online personalities but it’s great for marketing as well, especially if you’re a blogger. After all, blogging is all about personality so if you can build a good following on Instagram, you’re likely to get a good following on your blog. But using Instagram is a little different to other social media platforms and a lot of people get it wrong. If you’re just starting out, here are a couple of tips to get you started.
Link To Your Other Platforms
This is a general rule that you should always use when you’re marketing yourself on social media. You want people to be able to access your posts from as many different places as possible and all of the platforms feed into one another. Twitter and Facebook are great for marketing your blog and you should already be using them. Put links to your new Instagram account on there and you’ll boost your following immediately. Instagram tends to have a different user base to Twitter and Facebook so if you link from your Instagram page to your other platforms as well, you might be able to attract more users that wouldn’t have otherwise found you on there.
Post At The Right Time
Posting at the right time is always important because you need to make sure that posts land when everybody is online. If they don’t, they’ll be lost in amongst everything else by the time people log in and they probably won’t see them. Finding the right time to post is hard because different demographics use social media at different times of day. But you can use this best time to post on instagram tool to help you. It will use the stats on your previous posts to work out which times are most likely to get you the most views and engagements so you can schedule your posts properly.
Good Quality Photos
Instagram is all about pictures and the people that post on there spend ages taking the perfect photo. If you start posting pictures that you’ve quickly snapped on your phone, you’re not going to last on Instagram. It’s worth investing in some decent quality camera equipment and maybe some editing software so you can make sure that your photos are perfect every time.
Use Instagram Stories
Instagram stories are one of the best features and you need to make good use of them. All of your posts that are added to the stories will appear in a slideshow format and, most importantly, they appear at the top of people’s newsfeed. People will regularly watch the stories of the accounts that they like so they’re the best way to build up a good following.
If you know how to use Instagram properly, it’s one of the best platforms there is for getting more followers on your blog.
