Should Your Business Have a Blog?

How does your business attract customers? Is it a local business that depends on passing trade or are you beholden to the world of internet marketing and digital reach to attract your customer base? If the answer to either of the above is yes then have you considered whether you should set up a blog to promote your business? Blogging is no longer a hobby or pastime used as a creative outlet. Blogging is a marketing tool used by businesses the world over, whether you are a small local business or serving clients from around the globe. So if you have been wondering whether your business could benefit from a blog this article will answer that for you.

Get more traffic to your website

Blogs are a great way to drive traffic to your website, raise your profile or increase sales. By writing or hosting a variety of SEO friendly and keyword rich blog posts you will be increasing your website’s search engine results. Meaning, it will be more likely to be visible on Google when users are searching for particular, relevant terms. This increase in traffic and awareness of your business will be from all relevant sources from local customers or a worldwide audience. So the size and location of your business is irrelevant.

Keep your customers updated

Your business will no doubt have updates and information that you want to disseminate on a regular basis and trying to get this new information in front of customers can be difficult. A blog will enable you to keep all of the new updates and relevant information flowing in an effective manor. It will also encourage your audience to keep visiting your website and entice search bots to improve your websites ranking. Websites that are regularly updated and publish new content are generally favored by search engines so if you want your website to perform well on SERPs, a blog can be a great way to help achieve this.


Blog posts are a great way to market your company and business without using traditional and in your face advertising means. Customers can be put off by extensive marketing and incessant sales techniques. Instead, customers can respond better to a more creative approach. By writing a blog post that gives more to your customers than just a sales pitch you will be building a relationship with them as your content will add value to their life as well as meet your business agenda.

It’s inexpensive

If you already have a website up and running adding a blog section will not cost you a penny, if of course you do it all yourself. The only thing that it will cost is your time, and lots of it. That said, you may need to hire assistance to help set it up or write the content for you. If your business does not yet have a website to host your blog then you will of course have to outlay an initial expenditure to get your website up and running. Although this is likely to be considerably less than traditional marketing methods. If you are thinking of hosting a blog or creating or updating your business website, visit Nestify to see how they might be able to help you.

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