There are many platforms for your eCommerce business when starting out. Or you could consider migrating. But knowing which one can be a little daunting. Here are some tips.
It could be the case you have an existing business to take online, or you’ve invested in a lot of stock. If so, you need help getting your business up and running for eCommerce. And it can be a challenge. Fortunately, tons of apps can help you. For example, inventory apps like Zoho and Stockpile can help you manage stock. Also, as an existing business, you might have masses of stored data. But don’t worry because, with services like Census, you can migrate ETL to other systems (like Asana) ready for use in your preferred online business tools cleanly and efficiently.
While all eCommerce platforms are kind of the same, they offer different features. For example, some are more user-friendly, while others make it easier to provide multiple payment solutions. Wix offers great eCommerce tools. It provides intuitive and easy ways to promote your business. For example, you can make a social media promo in less than five minutes. But you should consider whether the features you want are built into the system. Built-in features will typically come with your subscription. Extras will cost more or require unsafe plugins.
The average cost of an eCommerce site is between $5,000 and $50,000 if you have an external company develop it for you. And sometimes, this is the better option if you have no skills or experience. This is the better choice for an existing business when taking it online. However, although eCommerce sites can be expensive, you can save a considerable amount when starting from scratch. If you plan to create a new eCommerce business, you can learn as you go. Platforms like Shopify offer remarkably easy features for those new to web and eCommerce.
While you want your new eCommerce platform to be easy for yourself, it’s also best if it’s easier for your customers. And not all platforms offer easily implementable features for customer experience. Customer and user experience are essential these days because they can impact your SEO score, meaning less traffic if it’s bad. Therefore, you need a platform like Magento that makes it easy to install features at every point of the journey. For example, the CX includes things like customer support, click depth, category navigation, and easy transactions.
Further to easy payments, the security of an eCommerce site is paramount. Customers input highly sensitive data when paying for an item on your site. This data includes names, addresses, and bank card details. If you don’t have an eCommerce system with adequate security, such as SSL, hackers can intercept these. Additionally, it’s also helpful to use reputable payment processors, so this data isn’t stolen during the transaction process. Reputable processors include PayPal, Stripe, and big tech digital wallets such as Google Pay.
Finding the right eCommerce platform can be a challenge because of the variations. Of course, apps can help, but the features and security of each system are what you should consider.