Those of you who are regular readers may have noticed a new little gadget at the bottom of my blog.
Right there ^ (hopefully by the time you see this post, my numbers will be better lol)
So what the heck is it?
Well, simply put it’s a measurement tool. It measures my site’s performance against that of other sites globally.
Why does it matter to me?
I like numbers… frankly. I like seeing progress and growth. Numbers and measurement tools are a good way to actually show me that my efforts are paying off.
Why should it matter to you?
If you like keeping track of progress like me, then of course it might be of interest to you as well. Plus there’s this next point…
Why does it matter to others?
Some advertising networks require your Alexa Rank to be under a certain number and even base your compensation on that number. The better the rank, the more advertisers that will want to work with you and the higher pay you will receive. If advertising, income and traffic don’t matter to you, then skip Alexa completely 🙂
What exactly is Alexa?
I did say it was a measurement tool, but more specifically, it calculates a site’s rank by user data. A combination of site traffic (both unique visitors and total page views), browser specific data, algorithms, backlinks and so on and so on.
How can you view your Alexa Rank?
You can go to Alexa’s site and put in your url to see your rank. Or you can do some of the more involved ways explained below to see more details.
How can I improve my Alexa Rank?
- Post content regularly, at least once per week. This makes Alexa happy.
- Get quality backlinks. You can do this by getting featured on link parties and submitting guest posts.
- Install the Alexa Toolbar extension in Chrome. I’m not sure how it helps, but it does at least help you see how your site is improving.
- Install a widget on your blog. There are actually two widgets you can get, I am trying out both.
- Alexa review widget – you can put this in your sidebar or footer and receive reviews from your readers. Let it be organic though, don’t ask for reviews.
- Alexa rank widget – this will just display your site’s Alexa rank. But it will also keep better track of your site traffic. Similar to installing Google Analytics, it will track unique visitors and page views, then update your page rank.
- Don’t worry about it. If you are working on your blog regularly by promoting, sharing socially, gaining quality backlinks, increasing in traffic etc, your Alexa Rank will improve naturally 🙂
This, of course, is just a beginner’s guide to Alexa. If you’d like more information, you can read the guide offered by Alexa here.
Do you use Alexa? Why or why not?