How to Succeed at Your Next Trade Show

Attending industry events and trade shows can be a great way to facilitate business growth, make valuable connections, and improve upon brand awareness. For example, a recent study found that 70% of businesses generated new leads from trade shows in 2022 alone.

Photo by Product School on Unsplash

With that in mind, here are some simple success strategies that you can use to your advantage at your next trade show!

Set up the perfect booth.

While you may not have control over booth location at the event, you are in control of how it looks. This can make a real difference when it comes to catching the attention of guests and increasing your footfall. For example, you should ensure that you create eye-catching signage that clearly features your logo. This will go a long way towards building brand recognition. Product displays should also be carefully thought out, as opposed to simply placing them on a table and hoping for the best.

Bring a handheld card scanner.

Trade events are also the perfect opportunity to boost your sales and improve cash flow. Each time you speak to a potential customer, you are essentially giving them a sales pitch as well as introducing them to your brand. As a result, the last thing you want to happen is to encounter issues with your card machine, which means payments cannot be processed, and you miss out on the sale.

However, this can easily be remedied by bringing a handheld card scanner with you to the event. This device connects to any phone, iPad or hand-held device, meaning that you can make a sale anywhere you have an internet connection, including when you are on-to-go throughout the day!

Send your best communicators.

Sending your best or most enthusiastic communicators is key to ensuring your booth receives as much footfall and attention as possible. After all, they will be able to generate as much positive attention towards your stand as possible, meaning that they can capture more leads as a result.

You may also want to provide them with some additional training ahead of time so that they can familiarise themselves with the best techniques to initiate conversations and actively engage with audiences. This also means that they will feel more confident going into the event, which will also increase their chances of success.

Hand out a freebie.

Hanging out free samples or product demonstrations is another effective way to ensure you garner the attention you deserve at a trade show, especially if you are surrounded by competitors. For example, a recent study found that “52% of guests at an exhibition are more likely to visit a stand if they’re offering a giveaway or freebie.

If you are not in a position to hand out free samples, consider offering an exclusive discount to trade show attendees. This will incentivize purchases, marking the start of a strong customer relationship. After all, they will feel as though they are getting an excellent deal for a great product.

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